Archive for the 'Sales With Purpose' Category

“IS THE CUSTOMER ALWAYS KING?” Vol. LXII

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Assume that the customer is always “right,” unless they are misguided or misinformed. We must be prepared to “inform” them of our value, in addition to price. Relationships rule American Business; bank on it and promote it. Those that are misguided need your “leadership” and clarification. Provide a public service!?!

“THE ULTIMATE PHYSICAL INVENTORY” Vol. LX

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It is time to inventory your “soft assets,” your business relationships. Review the 80/20 theory and its impact on all your performing assets. What is the cost of holding on to underperforming assets? Are you prepared to “close out” your “obsolete” inventory? We must often cut our losses quickly.

THE TRANSITION OF TECHNOLOGY IN BUSINESS Vol. XXXXVI

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The pace is picking up, with the daily evolution of American business. The pace was much simpler years ago, more personal in many cases. Effectiveness in our revenue producing hours will define our productivity; we are now expected to produce more in the same amount of time. Order takers will not survive the new economy. Technology has and will continue to impact us all. “When” has become “now.”

“CRITICAL MASS” Vol. XXXXIII

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A bad idea well executed has a much greater potential for success than a good idea poorly executed. It’s all in the critical mass. How bad do you want it, and are you willing to pay the price? Repeated efforts establish a foundation for success; remember try, try, again? Don’t just make a plan – put it into action. Options become available to you. The alternative is in the consequences we must accept.