Interpersonal Business

The foundation of trust must prevail in establishing new relationships. Trust is required, old baggage is deadly. Don’t be flat footed; we must be aware there are those with their own agendas who are less-than-honest. Being right won’t protect us! Always give benefit of the doubt, and move on quickly when it is not deserved.

In the end yes we must be profitable to exist, and for ALL parties to exist. Prior to that we can’t use profitability as a crutch. There are many ways to control costs prior to cutting into the heart of our staff relationships. Discretionary costs are often taken for granted and miss allocated. At all costs save the heart of your marketing staff.