American Business is collectively ready to turn the page on what have been the most difficult years in the past few decades, or at least as difficult as in my professional career. The real question becomes, are we truly better prepared? Past avenues must now be reviewed, and adjustments are likely to be required to endure and flourish in a new marketplace.

Unconventional wisdom would suggest it’s time to stick your neck out a bit further. If your company’s marketing strategies are past their “freshness date,” it’s is also very, very likely that many of your competitors are unknowingly in a similar position. This can be the very best possible time to step out of the pack by distinguishing yourself as well, yes, a bit “unconventional.”

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