Archive for March, 2009

“FIRST AND LASTING IMPRESSIONS” VOL. XXXVI

Management Strategies, Marketing Glitz No Comments »
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What image does your office portray? Does this image suggest confidence? What is your visibility rating? If you were meeting yourself for the first time, would you be impressed? It can begin with your receptionist, the “gate keeper.” Consider an image update with a new logo. Manufacturers and Sales agencies alike need to promote higher visibility. Often trade shows are a great vehicle. How effective is your “cyber image,” and do you even have one?

“DEFINED SALES OBJECTIVES,” VOL. XXXV

Management Strategies, Sales Management Abundancy No Comments »
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Sales forecasts based on quality information are essential to management in order to present effective and consistent expectations. Develop objectives, periodically review these objectives with your sales people, and recognize your star performers. Forecasts also provide a foundation for making a change due to lack of performance; there should be no surprises when the time comes!