The opportunity and objective is to retain the cream that rises at all costs. What is left – the pitcher of cream you hold in your hand – contains the greatest assets of your company.
The strength of a manager is in determining difference between profitable business and business that is not. How much better could you be, how much stronger and more profitable could profitable strategic alliances be, with this enhanced focus? Finally, how much more professional satisfaction might you find in this model?
How does it feel to be free of those aspects of your business that were the least profitable, the most time consuming, and the least pleasurable alliances you’d previously retained?
Now that the profitability benchmark of performance has truly been established, you’re in a much better and knowledgeable position to truly evaluate future opportunities as they present themselves.

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