Archive for the 'Sales Strategies' Category

“THE IMPORTANCE OF CUSTOMER SERVICE” Vol. LXVII

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Today’s level of customer service has been reduced to “let’s make it as difficult as possible for the customers so they’ll stop calling to pester us.” We are so used to not getting a high level of customer service that we, in turn, have lost sight of its high importance. We need our customers! It’s paramount today to bring clarity, on a daily basis, to the priority and value of quality customer service.

“MOMENTUM and TIMING – WHEN YOUR HOT (or NOT)” Vol. LXV

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Everyone wants to be a winner. Momentum is the gift that makes it simple. While there are no guarantees, great managers can create it! When “Mo” is in your pocket, the question should be, just how great is your potential, how deep is your well, and how long is your rainbow?! Also potential for waves of “bad Mo”, this is when you earn your stripes as a manager. Share positive and confident perspective, or who will? Listen to the same voice that provided confidence in less challenging times.

“IS THE CUSTOMER ALWAYS KING?” Vol. LXII

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Assume that the customer is always “right,” unless they are misguided or misinformed. We must be prepared to “inform” them of our value, in addition to price. Relationships rule American Business; bank on it and promote it. Those that are misguided need your “leadership” and clarification. Provide a public service!?!

“THE ULTIMATE PHYSICAL INVENTORY” Vol. LX

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It is time to inventory your “soft assets,” your business relationships. Review the 80/20 theory and its impact on all your performing assets. What is the cost of holding on to underperforming assets? Are you prepared to “close out” your “obsolete” inventory? We must often cut our losses quickly.