All too often, management is distracted by the big picture and sends a signal that the details are no longer important. With discipline and focus, attention to detail becomes a way of life. Once the standards have been set, follow up is required; once an expectation is accepted as reality, it becomes a matter of routine. Earl Nightingale once stated that he’d uncovered the essence of doing business – his Greatest Secret – “To succeed in business we must master and be willing to do the little things that our competitors simply don’t like to do.”