Don’t let the camouflage of others’ rationalizations affect your outcome. The bottom line is, “what is, is.” A collective strategy will insure victory in the field. Take full advantage of your strengths. Present the facts; don’t allow others to form contrary conclusions. We must leave our own product perceptions at the door. Be creative with assortments; pick a product of the week and present it at every appointment. Become greater involved in the product development process. Share what you know.

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