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	<title>Interpersonal Business &#187; Marketing</title>
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	<description>A Sales, Marketing and Management Letter by Keenan Longcor</description>
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		<title>“WE CAN MAKE THOSE!” VOLUME XXVII</title>
		<link>http://www.interpersonalbiz.com/2008/11/%e2%80%9cwe-can-make-those%e2%80%9d-volume-xxvii/</link>
		<comments>http://www.interpersonalbiz.com/2008/11/%e2%80%9cwe-can-make-those%e2%80%9d-volume-xxvii/#comments</comments>
		<pubDate>Sat, 01 Nov 2008 22:07:11 +0000</pubDate>
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				<category><![CDATA[Management Rewards]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Glitz]]></category>
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		<category><![CDATA[Product Development]]></category>
		<category><![CDATA[Risk]]></category>

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		<description><![CDATA[There is tremendous risk when management proceeds with more entrepreneurial spirit than understanding and knowledge on a new project … the unknown will kill you.  Supportive and loyal staff members with only surface knowledge will compound the problem.  You must assess the “major and minor” skills of your staff, and be willing to bruise some egos by hiring an expert or consultant.  ]]></description>
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