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	<title>Interpersonal Business &#187; Marketing Glitz</title>
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	<link>http://www.interpersonalbiz.com</link>
	<description>A Sales, Marketing and Management Letter by Keenan Longcor</description>
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		<title>“FIRST AND LASTING IMPRESSIONS” VOL. XXXVI</title>
		<link>http://www.interpersonalbiz.com/2009/03/%e2%80%9cfirst-and-lasting-impressions%e2%80%9d-vol-xxxvi/</link>
		<comments>http://www.interpersonalbiz.com/2009/03/%e2%80%9cfirst-and-lasting-impressions%e2%80%9d-vol-xxxvi/#comments</comments>
		<pubDate>Sun, 15 Mar 2009 15:23:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Management Strategies]]></category>
		<category><![CDATA[Marketing Glitz]]></category>
		<category><![CDATA[Image]]></category>
		<category><![CDATA[Impressions]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Visibility]]></category>

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		<description><![CDATA[What image does your office portray?  Does this image suggest confidence?  What is your visibility rating?  If you were meeting yourself for the first time, would you be impressed?  It can begin with your receptionist, the “gate keeper.”  Consider an image update with a new logo.  Manufacturers and Sales agencies alike need to promote higher visibility.  Often trade shows are a great vehicle.  How effective is your “cyber image,” and do you even have one?]]></description>
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		<title>“WE CAN MAKE THOSE!” VOLUME XXVII</title>
		<link>http://www.interpersonalbiz.com/2008/11/%e2%80%9cwe-can-make-those%e2%80%9d-volume-xxvii/</link>
		<comments>http://www.interpersonalbiz.com/2008/11/%e2%80%9cwe-can-make-those%e2%80%9d-volume-xxvii/#comments</comments>
		<pubDate>Sat, 01 Nov 2008 22:07:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Management Rewards]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Glitz]]></category>
		<category><![CDATA[Consultants]]></category>
		<category><![CDATA[Product Development]]></category>
		<category><![CDATA[Risk]]></category>

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		<description><![CDATA[There is tremendous risk when management proceeds with more entrepreneurial spirit than understanding and knowledge on a new project … the unknown will kill you.  Supportive and loyal staff members with only surface knowledge will compound the problem.  You must assess the “major and minor” skills of your staff, and be willing to bruise some egos by hiring an expert or consultant.  ]]></description>
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		<title>“INFORMATION CHANNELS FOR YOUR TEAM,” VOLUME XXVI</title>
		<link>http://www.interpersonalbiz.com/2008/10/%e2%80%9cinformation-channels-for-your-team%e2%80%9d-volume-xxvi/</link>
		<comments>http://www.interpersonalbiz.com/2008/10/%e2%80%9cinformation-channels-for-your-team%e2%80%9d-volume-xxvi/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 22:06:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Glitz]]></category>
		<category><![CDATA[Sales Management Abundancy]]></category>
		<category><![CDATA[Agenda]]></category>
		<category><![CDATA[Information]]></category>
		<category><![CDATA[Meetings]]></category>
		<category><![CDATA[Newsletter]]></category>

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		<description><![CDATA[Get information out of the office and into the hands of your sales people.  Newsletters should be entertaining, provide specifics on product updates, highlight success stories, and encourage input. They should also be accurate, balanced, and not used for self-promotion.  Who called this meeting?  Sales meetings should have an organized agenda.  Address difficult topics at the beginning, recognize your stars, encourage group participation, don’t get caught up in your own voice, and maintain an element of surprise.]]></description>
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		<title>“CREATING TIMELY INFORMATION CHANNELS,” VOLUME XXV</title>
		<link>http://www.interpersonalbiz.com/2008/10/%e2%80%9ccreating-timely-information-channels%e2%80%9d-volume-xxv/</link>
		<comments>http://www.interpersonalbiz.com/2008/10/%e2%80%9ccreating-timely-information-channels%e2%80%9d-volume-xxv/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 22:03:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Management Rewards]]></category>
		<category><![CDATA[Marketing Glitz]]></category>
		<category><![CDATA[Information]]></category>
		<category><![CDATA[Pulse]]></category>
		<category><![CDATA[Value]]></category>

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		<description><![CDATA[All manufacturers need timely input from the field.  Encourage honest responses!  A sales person’s time is valuable; use a brief questionnaire, and reward those who response.  Share your findings, create core group within your staff or perhaps a President’s Council.  Implement a blind voice-mail box for quick thoughts and input.  Staying in touch with your sales people will keep your finger on the pulse of the marketplace.]]></description>
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		<title>“A SOLID DOSE OF REALITY,” VOLUME XV</title>
		<link>http://www.interpersonalbiz.com/2008/05/%e2%80%9ca-solid-dose-of-reality%e2%80%9d-volume-xv/</link>
		<comments>http://www.interpersonalbiz.com/2008/05/%e2%80%9ca-solid-dose-of-reality%e2%80%9d-volume-xv/#comments</comments>
		<pubDate>Thu, 01 May 2008 16:46:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Management Rewards]]></category>
		<category><![CDATA[Marketing Glitz]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Timing]]></category>

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		<description><![CDATA[There are as many companies that become stale and fail for lack of creativity, as there are companies that fail for over extending resources by taking their eye off the cash cow.  Timing and resources are the two key elements to a second-generation expansion.  Remain focused on your strengths and your target.  Protect the original success formula, and your position of strength in the market.  Understanding the fundamentals of your prior success or failure is crucial.]]></description>
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		<title>New Products and Trusting Your Gut &#8211; Part 2, Volume X</title>
		<link>http://www.interpersonalbiz.com/2008/02/new-products-and-trusting-your-gut-part-2/</link>
		<comments>http://www.interpersonalbiz.com/2008/02/new-products-and-trusting-your-gut-part-2/#comments</comments>
		<pubDate>Mon, 11 Feb 2008 19:54:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Management Rewards]]></category>
		<category><![CDATA[Marketing Glitz]]></category>
		<category><![CDATA[New-Product Development]]></category>

		<guid isPermaLink="false">http://www.interpersonalbiz.com/management-rewards/new-products-and-trusting-your-gut-part-2.html</guid>
		<description><![CDATA[A good gut in marketing is crucial, and often hard to find.  The difference between a “good gut” and “by the seat of the pants” is in product development.  “Gut” is involved with the market, and aligns him or herself with others “in the know.”  “Pants” relies on good fortune with a hit-and-miss approach.  We must constantly re-invent ourselves in marketing.  It always has, always will, come down to creativity, design and innovation.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Success of New Products &#8211; Part 1, Volume IX</title>
		<link>http://www.interpersonalbiz.com/2008/02/the-success-of-new-products-part-1/</link>
		<comments>http://www.interpersonalbiz.com/2008/02/the-success-of-new-products-part-1/#comments</comments>
		<pubDate>Mon, 11 Feb 2008 19:48:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Management Rewards]]></category>
		<category><![CDATA[Marketing Glitz]]></category>
		<category><![CDATA[New-Product Development]]></category>

		<guid isPermaLink="false">http://www.interpersonalbiz.com/management-rewards/the-success-of-new-products-part-1.html</guid>
		<description><![CDATA[New products should create a “bigger than life” presentation, focusing on perceived value, and catching the eye of your intended customer.  The five “P’s” include: Perception, exceed your customers desires. Presentation, is your product clearly superior?  Promotion, have a “Cadillac Product” that will raise the perceived value of your other products.  Performance, execution is critical to the total package.]]></description>
		<wfw:commentRss>http://www.interpersonalbiz.com/2008/02/the-success-of-new-products-part-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>The Birth of a New Product, Volume V</title>
		<link>http://www.interpersonalbiz.com/2008/02/the-birth-of-a-new-product/</link>
		<comments>http://www.interpersonalbiz.com/2008/02/the-birth-of-a-new-product/#comments</comments>
		<pubDate>Mon, 11 Feb 2008 19:15:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Management Rewards]]></category>
		<category><![CDATA[Marketing Glitz]]></category>
		<category><![CDATA[New-Product Development]]></category>

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		<description><![CDATA[There is always great risk, but we also must often follow our dream.  Proceed with guarded optimism – one blind eye.  Do you have the whatever-it-takes factor to succeed, or is it a hobby?  Get candid evaluations and advice from individuals with market knowledge.  Determine your product’s potential in the market – test, test, test!  Remember, the bottom line is always, “will the 
ultimate consumer care?”]]></description>
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		<slash:comments>0</slash:comments>
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